Brand-focused independent projects exploring identity, positioning, and visual language within the fashion industry.
The work analyzes established fashion brands and campaigns, examining how heritage, aesthetics, and strategic choices shape brand perception.
01. Consumer Psychology in Fashion
Analysis of psychological drivers behind fashion choices, including motivation, perception, and personality traits.
02. Cultural Influences on Consumption
Examines how cultural background, social norms, and trends shape fashion consumption patterns.
03. Purchasing Patterns & Decision-Making
Study of how consumers make fashion-related purchase decisions, highlighting trends, budgets, and motivations.
